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CEIR FAQs

  The following is a list of typical questions and objections frequently encountered when describing CEIR's services and recommending subscription/membership. Using this information, combined with identifying the detailed objectives of each potential member, will serve as useful, scripted dialogue for engage a new subscriber.

Q: Who is CEIR?
We are the association responsible for research and promotion of the entire exhibition industry.

Q: What does that mean?
We were formed to justify the value and benefits of exhibitions to people like yourself. Specifically, we are here to encourage new participation in exhibitions (as a buyer/attendee, exhibitor, supplier, etc.) and then justify a continued participation within this industry.

Q: How will your research specifically help me?
CEIR research is designed to help you disect and analyze the sometimes-complicated world of exhibitions.Our research offers advice on planning exhibit strategies, deciding which show to attend, how much to spend, training booth staff, integrating exhibit marketing with other marketing tools, drawing in new customers and being more successful - just to name a few.

Q: I already get research from associations & magazines - how are you different?
CEIR is apolitical, so our research is always unbiased and factual in nature. It is our mission to produce the proof that exhibitions are worthwhile - then pass the news along. The industry media are encouraged to reprint our statistics and findings in their own publications.

Q: So, why should I subscribe to CEIR?
You get the information straight from the horse's mouth - and have the opportunity to benefit from it at the time of production. Also, not everything is reported through the industry media - so you could be missing-out on some incredible discoveries!

Q: Do you do custom research for exhibitors?
Not exactly, we produce research based upon the needs of entire groups/segments in the industry. However, as an exhibitor, you can search our Resource Center for statistics, information and stories that apply to your role.

Q: What determines the subject matter for creating new research?
A diverse group of 12 industry associations form our Industry Council, as well as a Research Review Committee. They advise us on important areas that face their own constituencies, then guide our programs and activities.

Q: Do you conduct the research yourself?
No, all research is conducted by third party firms.We do this in order to maintain the integrity of the research and the ultimate findings.

Q: Is your research credible?
Absolutely. We submit RFPs, then carefully screen and select each of our research firms. Prior to, during and after each study is conducted, the highest levels of sampling, methodology and interpretation criteria must be met.

Q: Can I distribute or reprint your research?
We always encourage our subscribers to pass-along any worthwhile information to clients, prospects, staff, etc. Although we do not allow reprinting in its entirety, you are welcome to extract data points and general information as long as you sight 'CEIR' as the source.

Q: Do you offer seminars?
Not exactly. Chances are you've already heard an industry speaker use CEIR's data. In special circumstances, CEIR will conduct its own presentations at industry events and for private groups.

Q: What does membership consist of?
Your CEIR subscription gives you immediate access to all CEIR Marketing & Research Reports, customizable PowerPoint presentations, special editorials, forecasting and newsletter mailings.

Q: Can I buy the research by itself?
Yes, however CEIR subscribers get the research at 50% off retail rates. For the cost of 10-25 research reports (depending on which membership category you fit), you can subscribe and get access to ALL of CEIR's reports!

Q: How long have you been around?
CEIR was formed in 1978, originally known as the Trade Show Bureau (TSB).

Q: How can I subscribe?
Via telephone, fax, or through the mail. Click here for subscription information.

Q: How soon will I be registered?
Registering your new subscription is quick & easy. You can apply and tap into CEIR's Resource Directory within five minutes!