CEIR Research Reports

CEIR's library includes both "Current" and "Archived" reports - offering a historical look at the value of exhibitions in years past. In some cases, these reports do not reflect current regulatory changes or technological advances. However, they do provide relevant comparative information and provide a unique perspective. As a reminder, reports are categorized into the following areas:

Power of Exhibitions (PE)
Significant reports about decision-makers' perceptions on the value of exhibitions in the purchasing cycle. A second series focuses on maximizing the role of exhibitions in the marketing mix.

Face to Face Marketing Study (F2F)
Powerful reminders of why personal interaction in the business world is absolutely critical.

Guru Report Series (G)
Simple guides written by industry experts to help exhibiting companies achieve better results and gain value from exhibition participation

Marketing/Communications (MC)
Strategies for effective exhibit marketing are identified in these reports.

Sales/Measuring Return (SM)
Specific exhibition-related objectives are analyzed and compared to other media.

Attendee/Exhibitor Characteristics (AC, EC)
Profiles of exhibition participants are reflected in these reports.

International Reports (IN)
Methods to attract international exhibitors and attendees alike to U.S. shows.

Industry Tools (IT)
Exhibition industry market measurements, growth projections and other future insight.

Resource Center Special Reports (RCSR)
A combination of focused reports covering a variety of industry-related topics.