By Nancy Drapeau, PRC, Director of Research

I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes case study examples and peer-to-peer discussions. Adam Polaszewski, Director of Marketing at INXPO, will dial in and share his personal experience using digital tactics that generated outstanding results in meeting overall objectives for his company.

Which digital tactics are most popular and tend to deliver the most consistent results? Are companies abandoning traditional tactics entirely in favor of digital alternatives? How does a company magnify the power of the face-to-face marketing experience with digital tactics? Well, come to the session and find out. I look forward to sharing these trends and case studies that will help exhibitors determine whether their digital approaches are in line with what is found to work best or whether adjustments are needed. If you’re in Atlanta next week, it’s still not too late to register. I hope to see you there!