By Nancy Drapeau, PRC, Research Director

This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely to attract young professionals and convince them to come back again and again.

This panel discussion is fun because not only will you hear from industry leaders and experts, but also it offers an invaluable opportunity to share your own thoughts and ideas. It will be held in a casual business setting aimed at encouraging attendees to relax, think and share! Peer-to-peer interactions are an important way to brainstorm ideas that you can take back to your office for further consideration and action.

For more information and to register, go to: http://thinking-thursdays.experiencefreeman.com/

BACKGROUND ON WHAT I WILL COVER: Late last year, CEIR completed fielding a study on what organizers are doing to adjust their event content and marketing approaches to align with young professional preferences. We are still working on the analyses for this study and reports will be released in the first quarter of this year. By coming to this particular session, you will have a ‘sneak peak’ of overall trends uncovered in the study. Don’t miss the opportunity!