Originally published in the CEIR Quarterly Newsletter
I’m truly honored to serve, once again, as the chairperson for the Center for Exhibition Industry Research (CEIR). 2020 is now behind us, but it has taught me that research and data are more important than ever to reignite the exhibitions and events industry for 2021. We are happy to see that shows are successfully being held, as evidenced by Surf Expo and the three organizers who came together – Informa Markets, Clarion Events and Tarsus Group – to produce their shows at the Orange County Convention Center in Orlando (my hometown!). Recently, CEIR held a webinar that predicted that Q3 and Q4 of this year could see the beginning of recovery for face-to-face U.S. trade shows. I am hopeful and excited that one day soon, we will once again see our colleagues and friends at live industry events.
The research would not be made possible without your support and attendance at CEIR events. This year, CEIR will hold a golf tournament in September. More details to come later in the year.
Mark your calendars to attend CEIR Predict, the only conference that looks 2-3 years ahead on the B2B exhibitions industry. I look forward to what trends and predictions will be shared. The event is tentatively scheduled for 13-14 September at the MGM National Harbor.
Our industry has been put through the ringer in 2020, but now this is our time to be innovative and move the industry forward. Due to your ongoing support, CEIR is here to provide the necessary tools and insights to help you and your organization.
Take care and stay safe,
Carrie Ferenac
Convention News Television (CNTV)
2021 Chairperson of the Board, CEIR
