CEIR has released the second report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success offers invaluable insights for organizers and exhibitors on which tactics and services generate high attendee use and engagement. These insights serve as a powerful planning resource, ensuring that digital tactics and show services maximize engagement between exhibitors and attendees. Additionally, it uncovers independent exhibitor activities, providing ideas for mutually beneficial collaborations.
Insights include:
Exhibition digital tactics – 70% of exhibitors incorporate one or more digital tactics offered by organizers. While some tactics are more effective than others in generating high attendee use, they all contribute to maximizing engagement.
Show services – 68% of exhibitors utilize a range of show services for various purposes. Some services are more effective than others in driving attendee engagement.
A new set of questions explored whether exhibitors engage in marketing efforts independently.
Discover which tactics are most impactful in generating attendee engagement and see benchmarks on what is included on show websites and mobile apps, as well as content and timing for exhibitor training.
This series is available at no charge to CEIR subscribers and IAEE members. $49 USD for non-members.
Download or purchase Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success here!
