Attendee Acquisition Trends Driving Growth
The Attendee Acquisition Trends Driving Growth study is a comprehensive overview of strategies and approaches used by B2B exhibition attendee marketers today to achieve their goals in this time of recovery.
It is global in scope. It includes benchmarks and insights related to: factors considered for marketing planning; performance metrics; marketing messaging; marketing channel tactics; discounts and premiums; use of marketing automation and dashboards; out-of-pocket costs; revenues generated by attendee fees and more.
This series is available as a complimentary download for CEIR subscribers and IAEE members.
Report One: Planning, Performance Metrics, Costs, Gross Revenues
Details the building blocks used by marketers that are most successful in helping rebuild their attendance volume in these transitional times.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Report Two: Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery
Details activities for B2B exhibitions held and planned from 2020 through 2023. This report identifies messaging, marketing channel mix, discounts and premiums used by these events rated effective in generating registrants at events held from 2020 through 2022.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Report Three: Areas of Focus for Improvement for Future Attendee Acquisition Efforts
This report looks forward, identifying areas B2B exhibition marketers will focus on for improvement as well as new activities they plan to undertake to maximize the outcome of attendee acquisition efforts for future editions of their events.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $29 USD for non-subscribers/non-members.
