While digital interactions are popular, trade shows continue to prove the irreplaceable value of face-to-face networking. The fifth report in CEIR's 2024 Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series unveils how exhibition organizers are strategically designing common areas to transform traditional floor layouts into dynamic engagement ecosystems that serve both attendees and exhibitors.
Exhibit houses and exhibitors can leverage a recent joint EDPA/ESCA industry guidance report to improve sustainability across many facets of exhibitors’ programs.
Matt Carmichael challenged the traditional notion of predicting the future, instead advocating for systematic preparation for multiple possible scenarios during his presentation at the CEIR Predict Conference held in September.
Dr. Sam Potolicchio offered his take on the factors that could affect the U.S. presidential election in his keynote presentation at the CEIR Predict Conference held in September.
CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.
Oxford Economics reports on the influx of data center construction in the U.S., driven by the increasing demand for cloud computing and artificial intelligence, and the expectations for this trend to continue.
CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.
Oxford Economics delves into the nuances of recent economic trends, exploring why the rise in unemployment might not signal an imminent downturn and examining how the Federal Reserve is likely to respond to these developments.
