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by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of the melody is “sales.” “Sales” is in quotes because this word is also incomplete when it stands on its own. “Sales and marketing” is a […]
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a cycling coach. I have also trolled a sports promoter, asking why he promotes boxers with doping convictions. But it’s not always about […]
by Warwick Davies An interesting column in Convene recently advocated working with your competition or co-opting them as competitors, so that everyone can benefit. The piece included a link to a Harvard Business Review article that has a great quote: ‘It’s not who your competition is, but what it is.’ This means that you need to […]
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests […]
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free. Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. These systems include: • The ability to track customer and prospect behavior across all media • Real-time advanced data collection and analysis […]
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part of a new generation that is inheriting a world dominated by fear-mongering, economic instability, and species-threatening climate warnings. Bitcoin’s gradual entry into the mainstream and its […]
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster than at any time in the last two years. At the same time, fewer startups are being created. And while many large companies are growing, almost every […]
by Bob James Once a year, CEIR turns “seer” when it convenes its national leadership summit, CEIR Predict. At the two-day conference, experts lead in-depth conversations that range across the whole landscape confronting today’s event organizers—from macro-economic and demographic trends, to technology, science, R&D, and geopolitics. Participants enjoy the chance to step back from momentary […]
by David Nour I spend a lot of time at industry events. In addition to speaking over fifty times a year, I often attend events to spend time with my clients or to recharge my batteries and seek out new ideas. But here’s one thing that sets me apart from many others: I always have […]
