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By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the demands placed on their time keep piling up like a mountain under threat of an avalanche, business-to-business, brand marketers struggle to get the precious, in-person face time with their prospects and existing […]
By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ Conference held in late February where he and other colleagues co-presented with CEIR’s Research Director Nancy Drapeau, PRC, to discuss trends relating exhibition attendee preferences. Nancy Drapeau’s presentation on the […]
By Nancy Drapeau, PRC, Research Director This past Sunday my family engaged in the annual ritual of watching the Oscars, staying up until midnight EST to find out in real-time which film was awarded Best Picture. I could have gone to bed but I wanted to be there to see the reaction of the winners, […]
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of how to effectively use digital media in exhibition marketing in a way that enhances an event’s communications, makes participant onsite experiences fuller and extends the conversation with constituents year-round. To […]
By Doug Ducate For the last 15 years the exhibition industry has pursued the goal of identifying economic impact of our events with the same fervor that Percival exhibited in his quest for the Holy Grail … and unfortunately with the same frustrating ending. But it hasn’t always been that way. From the early 1970s […]
By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely […]
By Doug Ducate Those of us that organize exhibitions or are responsible for planning meetings and events can relate and sympathize with the workers at USPS, Federal Express and UPS. Most of us realize the difference between a successful event and a disaster is a very thin line. Hopefully our attendees and exhibitors are unaware […]
by Warwick H. Davies, Principal, The Event Mechanic! This Expo! Expo! will be my fifth time going(which is odd considering I feel like I have been going since I started in the business), and I am looking forward to Houston not only for the warmer weather. One thing I can always count on is experiencing something new […]
by Justin Hersh, Chief Executive Officer, Group Delphi “If you don’t know where you are going, any road will get you there.” This famous quote paraphrased from Lewis Carroll’s Alice in Wonderland is at the heart of knowing what you want out of your trade exhibition experience and ensuring that your exhibit has the correct […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
