Mary Tucker, Author at Center for Exhibition Industry Research

Letter from CEIR Chairperson – October 2020

October 25, 2020

2020 CEIR Chairperson, Carrie Ferenac shares her experience hosting #CEIRPredict and what to expect from CEIR in the next couple of months in her quarterly letter to the CEIR community.

CEIR Rewind: A Look at 2018

January 6, 2019

[wpvideo ikCH6V1T] Despite international tension with the United States and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust in the marketplace. The Center for Exhibition Industry Research (CEIR) provides countless insight […]

Events and the Demands of a New Generation

August 26, 2018

While it is often suggested that younger people have little interest in exhibitions and conferences, the opposite is in fact true. This new generation is forming strong communities which demand live meetings, says Maurits van der Sluis, COO of RAI Amsterdam. It is their requirements which differ from previous generations, however… What does this mean in practice for organizers, venues and exhibitors?

How to Unburden Exhibitors

August 19, 2018

Learn how you can unburden the load for exhibitors with these 4 golden rules from Remco Pot of RAI Amsterdam

Facing Challenges Together Through Mentorship

August 12, 2018

Mentorship can be the key to your future professional success in the industry and beyond.

6 Reasons You’re Not Successful at Trade Shows

August 5, 2018

The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies.

You Can’t Have Too Much Event Intel

July 29, 2018

Read how Wendy Holliday of PLM World uses the free CEIR tool - Event Performance Analyzer to benchmark her event!

Success Strategies for Small Exhibits

July 22, 2018

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be!

Always Be Marketing: 3 Areas of Event Marketing that Need Year-round Attention

July 15, 2018

By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]

Attendee Growth Hack Part Three: Referrals & VIP Programs

July 8, 2018

Marketing & Sales working together as a finely tuned machine can be a huge advantage to any organization. Adding a methodical approach and the data analyzation to your marketing will only expound upon that advantage.

Author: Mary Tucker