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By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
Thank you to session sponsor, Freeman! As humans become more involved with the digital age, we fear face-to-face interactions will become obsolete. However, at CEIR Predict, C-suite executives gather to dispel the idea that their industry will slowly disintegrate. Thought-leaders in various areas of expertise proved how human connection is and will continue to be […]
By Eric Misic VP of Business Development Bear Analytics, a data analytics provider to the exhibitions industry Data is a valuable asset for many organizations in our space. Our industry is buzzing with talk about “Big Data” and event organizers have never had more data at their disposal—from app data, to session scans and traffic […]
By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including […]
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your […]
