By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring […]
Thank you to session sponsor, GES! Data has been at the forefront of our industry. Many have advised us on the importance of data and our industry has done a tremendous job of gathering data. However, we are lost when it comes to connecting the dots with the amount of data gathered. Taking on the […]
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose complicated methodologies and algorithms to evaluate event performance. But don’t let the measurement wonks fool you. The secret truth to measurement is that it doesn’t […]
By Jason Hensel Those struggling with work-life balance may be better off blending the two—a mindset that is growing more popular with working professionals. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Amy Vetter runs and operates her own yoga studio, plays music and is the mother of two teenage boys. At the […]
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.[i]” -Harvard Business Review B2B exhibition organizers understand this basic business principle, that retaining customers is less expensive than […]
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world cannot: genuine human contact. How can exhibition organisers best use their physical location to optimize matchmaking and knowledge transfer? How do you […]
By Larry Kulchawik, author, Larry Kulchawik Consulting A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade shows in 2015-17. Each world region also expressed their greatest concerns to be the continued strength of their local economies and their […]
By Tom Pick, Independent B2B Digital Marketing Consultant It’s fascinating that with all the attention being lavished on topics like artificial intelligence (AI), augmented reality, and digital assistants, one of the most popular (and growing) forms of marketing is the oldest: face-to-face conversations at live events. Verbal communication, of course, predates everything else in marketing: […]
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders who need to be converted from lukewarm skeptics to red-hot advocates. Whether you’re a business maven pitching a new idea for your company, an admin seeking final sign-off for an […]
