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By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete – and win, “ also a McKinsey and Company article. You can tell I like what they write…. This article addressed how […]
By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age of having access to information, I subscribe to many news feeds to try and keep updated on trends in the larger business environment […]
