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By Warwick Davies, Principal, The Event Mechanic! Who knew? While many assume that the younger generation has gone totally digital and social media focused, some new research suggests that you still need to include some traditional elements if you want your event to be successful. It seems that Millennials actually prefer some of the 20th […]
By Nancy Drapeau, PRC, Research Director In the recently released CEIR report, 2014 Young Professional Attendee Needs and Preferences Study, sponsored by the Society of Independent Show Organizers, it is revealed that only a minority of young professionals, 26 percent, use a mobile app version of an exhibition program to plan and stay on schedule. […]
By Mary Tucker, CEIR Blog Manager “Let our advance worrying become advance thinking and planning.” – Winston Churchill Predict : CEIR’s Annual Exhibition Industry Outlook Conference will be held in three weeks at the Intercontinental Hotel Chicago, bringing together the exhibition industry’s best and brightest for a look at what the future holds and how […]
By Nancy Drapeau, PRCDirector of Research, CEIR Comic Con San Diego 2014, Reuters Just a couple of weeks ago, Comic-Con International 2014 took place in San Diego. During that event, mass media channels of all kinds – broadcast tv, cable tv, multiple social media outlets, print and digital press – were buzzing with images and […]
By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face interaction. So much so in fact, that you may ask yourself where to start when looking for CEIR research. What is a POE 14.01 or an AC39.14? Believe it or not, […]
By Mary TuckerCEIR Blog Manager On 11 September 2014 at the Intercontinental Hotel Chicago, the exhibition industry’s top strategists and influencers will convene for CEIR Predict, a one-day, highly intensive, highly interactive program that takes a hard look at what the industry can expect through 2016. In addition to a new, journalistic approach (see 2014 […]
By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those advocating the virtues of all things digital. Though when it comes to attendee preferences, what do they want? Well, research suggests that one size does NOT fit all. Providing paper only, post-email […]
By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest CEIR research calls “The Generational Workforce Shift.” As CEIR Research Director Nancy Drapeau pointed out in her July 11 post, The Millennials Are Coming! The […]
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully reduce attrition of attendees and exhibitors. I’ve always admired Richard Adler and his BizBash events for their creativity and showing fresh and new ideas each […]
By Mary TuckerCEIR Blog Manager As CEIR gears up for its fourth annual exhibition industry outlook conference: Predict on 11 September at the Intercontinental Hotel Chicago, Marina Gorbis has been confirmed as the keynote speaker for the program. Gorbis brings an interesting perspective to the information share at Predict because of her background in research […]
