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By Nancy Drapeau, PRC, Research Director Being a native of New England, I couldn’t help using Paul Revere’s famous reference in calling attention to the major-workforce generational shift that is about to happen in America. Well, the Millennials are already here, though their presence will continue to grow as Boomers exit for retirement. If one […]
By Reagan Cook Momentum requires a direction and some speed, and our industry has lacked both in the past five years. Fortunately, the 2014 CEIR Index report indicates that momentum is building in the exhibition industry. The report shows there’s more strength in the business sectors, and in years ahead it will look much stronger […]
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our […]
By Susan Brower, CEM Vice President, Marketing & Communications This week, more than 100 attendees participated in the industry’s first Exhibitions Day in Washington, D.C. and its collaborating organizations – CEIR, IAEE, EDPA, ESCA, IAVM, SISO and U.S. Travel Association – concluded its initial success and lasting impact. As with any legislative fly-in, there were […]
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel Administration, The Center for Hospitality Research recently released a research paper, Current and Emerging Trends of Tradeshows, An Assessment of Stakeholders’ Preferences. The paper examines the core reasons for both attendees and […]
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. Efforts are needed before the event, on-site and following the event to maximize results. Before discussing what type of on-site activities will help boost the […]
By Cathy Breden, CAE, CMPCEIR Managing Director Each year I’m impressed by two organizers who have very successfully fine-tuned a hosted buyer program – IMEX Group, which organizes worldwide exhibitions for the incentive travel, meetings and events industry in Europe and the USA, and Reed Travel Exhibitions, which organizes exhibitions for the same market in […]
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a profit. It behooves the event organizer, therefore, to understand why attendees do and don’t attend their events. CEIR has just published a report covering the outcome of […]
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and exhibitions. According to Dictionary.com, Serendipity is ‘an aptitude for making desirable discoveries by accident,’ and business-to-business exhibitions do this very well. Think about a printed magazine. Want to read the article or see […]
By Vicki Hennin CEIR’s recently published Cost to Attract Attendee Report inspired me to look at our own events and see how our cost/attendee and use of various marketing channels compared. Like many of the respondents, we rely quite heavily on email marketing. Over the past several years, we’ve worked hard to target our direct […]
