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By Nancy Drapeau, PRC CEIR Research Director This week the new edition of the CEIR Index was released. Results reveal that the business-to-business exhibitions channel continues to grow incrementally, in parallel with slow growth of the U.S. economy. And growth in the near-term future is anticipated to accelerate. The Index has tracked the performance of […]
by Adam Polaszewski, Director of Marketing, INXPO Exhibit programs come in many different shapes and sizes. This was evident when walking the expo floor at EXHIBITOR 2014 last week in Las Vegas. From magicians to massive digital LED displays, this was the conference to see the best of the best compete for foot traffic. Having […]
by Jennifer Rivera, CEIR Blog Manager Nancy Drapeau, PRC, Research Director, and Adam Polaszewski, Director of Marketing at INXPO, are gearing up for their session on Do You Have a Digital Playbook for Your Exhibit Program tomorrow at EXHIBITOR2014 held in the Mandalay Bay Convention Center, Las Vegas. View the video to find out what is in store […]
By Jennifer Rivera, CEIR Blog Manager In the exhibition industry face-to-face interaction is very important; it’s what makes the industry go round. Many articles are taking a closer look at the future of the industry through research on the different generations. Millennials are said to be a generation that could potentially exclude themselves from face-to-face […]
By Nancy Drapeau, PRC, CEIR Research Director In today’s frenetic, fast-paced world, where business professionals are time-starved, forced to do more with less and the demands placed on their time keep piling up like a mountain under threat of an avalanche, business-to-business, brand marketers struggle to get the precious, in-person face time with their prospects and existing […]
By Dr. Jeff Tanner Provided below is an excerpt from Dr. Tanner’s blog, www.tannerismsontues.blogspot.com. He shares reactions to findings discussed at the AMA Educators’ Conference held in late February where he and other colleagues co-presented with CEIR’s Research Director Nancy Drapeau, PRC, to discuss trends relating exhibition attendee preferences. Nancy Drapeau’s presentation on the […]
By Karen Chupka, Senior Vice President of Events and Conferences, Consumer Electronics Association (CEA) Ms. Karen Chupka’s guest blog post offers an excellent example of how to effectively use digital media in exhibition marketing in a way that enhances an event’s communications, makes participant onsite experiences fuller and extends the conversation with constituents year-round. To […]
By Doug Ducate Those of us that organize exhibitions or are responsible for planning meetings and events can relate and sympathize with the workers at USPS, Federal Express and UPS. Most of us realize the difference between a successful event and a disaster is a very thin line. Hopefully our attendees and exhibitors are unaware […]
by Warwick H. Davies, Principal, The Event Mechanic! This Expo! Expo! will be my fifth time going(which is odd considering I feel like I have been going since I started in the business), and I am looking forward to Houston not only for the warmer weather. One thing I can always count on is experiencing something new […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
