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By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage while on-premise at an exhibition are evaluated. It identifies the most popular activities and takes another important step, asking exhibitors to identify how effective each activity is in helping them achieve their […]
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: Exhibition Organizers) makes an excellent case for channel organizers to maximize their reach. One channel few organizers use is to work within their venue or convention center to find and market to […]
by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
By Nancy Drapeau, PRC Research Director, CEIR CEIR currently has a survey in the field, the Generational Workforce Shift Study. If you are an organizer and received an email invitation, please participate! Share what your organization is doing in this area. This anecdote helps highlight why it is important to participate in this study! I […]
by Cathy Breden, CAE, CMP CEIR Executive Director In this crazy business we call face-to-face marketing, the planning leading up to an exhibition keeps us always looking ahead. We juggle a myriad of details making sure the show goes on without a misstep, or at least making it look that way for our attendees and exhibitors. […]
by BOB PRIEST-HECK, Chief Operating Officer, Freeman Chairman, CEIR Predict Program Committee Often, the most significant events are most appreciated in retrospect. After all the planning, the anticipation and the intensity of producing the actual program – comes that sweet moment of reflection when you realize, something truly wonderful happened! And so it was at […]
by Greg Ortale President and CEO Greater Houston Convention and Visitors Bureau In the afterglow of the CEIR Predict Conference which took place in New York City a couple of weeks ago, one notable event occurred that merits highlighted commentary. The current chairman of SISO (Society of Independent Show Organizers), David Audrain, CEM announced a […]
by Douglas Ducate, CEM, CMP President and CEO CEIR The third edition of the CEIR Predict conference saw more than 150 industry executives spend a day at the Waldorf Astoria Hotel in New York City focusing on the outlook for the exhibition industry over the next three years. Discussions were held among some of the […]
by Jennifer Rivera Content Manager, IAEE Understanding the profile of frequent exhibitors can be very helpful to organizers in helping position their sales and marketing efforts to reach and resonate with organizations that use the exhibition channel extensively today and who plan to increase participation in the near-term future. The Profile of Frequent Exhibitors report […]
by Jennifer Rivera Content Manager, IAEE If you are unable to attend CEIR Predict, be sure to tune in on Thursday, 12 September at 4:00 p.m. ET to watch the following sessions in addition to highlights from featured session, City Talk with four mayors from major metropolitan cities, as well as a recap of Creative […]
