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by Cathy Breden, CAE, CMP CEIR Executive Director The results are in, and it is clear that capturing the content to engage audiences is highly valued by B2B and B2C producers, as well as corporate event marketers (CPMs). In fact, according to the recently-released CEIR Digital Playbook study, 19.5 percent of B2B and B2C organizers, and […]
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to describe the disruptive impact of digital on different industries, print media to name one. Though indeed print media is […]
by Jennifer Rivera, Content Manager, CEIR No matter what state the economy is in, it is always great to know about cost-saving opportunities. This CEIR Guru Report gives tremendous insight into shipping, transportation and material handling cost saving tips. The most important tip given in this report is to be knowledgeable about shipping, carriers and […]
by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the long-term viability of the industry. The Nielsen Events acquisition just shy of $1 billion obviously leads the pack. During the last 20 years, the exhibition industry has […]
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is available for anyone to access here: Digital Playbook. The panel discussion gave attendees a chance to hear firsthand how organizers and […]
by David Audrain, CEM President & CEO Clarion Events North America, Inc One of the hardest responsibilities we have in the exhibition business is predicting the future. We constantly have to foresee where our shows will be often years ahead, and that requires economic and market-driven information. The CEIR Predict conference is a one-day, […]
by Cathy Breden, CAE, CMP, CEIR Executive Director With just six weeks to go until the annual CEIR Predict Conference, on the 12 September at the Waldorf Astoria in New York City, the Program Committee and panels are busy holding conference calls to discuss session content and the key points to focus on during each session. […]
by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition is a variety of shopping needs. Two top-ranked shopping objectives include the perennial desire to see and experience what is new and to interact with products. And […]
By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool. This is the good news. Because it is proving to be so helpful in the marketplace and workplace, a whole bunch of people have read a book, slapped a shingle on […]
By Barry Siskind, President and Founder of International Training and Management Company (ITMC) Training exhibit staff was never an easy thing to do. The best staff at a trade show were the ones who understood the differences between their work in the “field” and what was required to succeed in the unique environment of a trade […]
