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By Elizabeth Johnson, Principal and Owner, glee Content Marketing Trade shows and events follow a cyclical planning schedule and that includes marketing to exhibitors and attendees. After spending more than a decade marketing events of all sizes in broad range of industries, I can say with unwavering certainty that an event establishes a “registration open” […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host As the weather warms and flowers begin to bloom, there’s often an urge to do spring cleaning around the house: garage, closets, front yard, you name it. But what about your exhibit marketing program … have you thought about giving it a thorough spring […]
By Jason Hensel Those struggling with work-life balance may be better off blending the two—a mindset that is growing more popular with working professionals. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Amy Vetter runs and operates her own yoga studio, plays music and is the mother of two teenage boys. At the […]
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders who need to be converted from lukewarm skeptics to red-hot advocates. Whether you’re a business maven pitching a new idea for your company, an admin seeking final sign-off for an […]
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a cyclist and a cycling coach. I have also trolled a sports promoter, asking why he promotes boxers with doping convictions. But it’s not always about […]
by Latoya Lewis How did you land your first job in the events industry? If you’re like me and many of my colleagues, you may have “fallen” into the profession. But how different might your career have been if you had access to a purposeful pathway to help you discover, explore and pursue your interests […]
