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By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s […]
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose complicated methodologies and algorithms to evaluate event performance. But don’t let the measurement wonks fool you. The secret truth to measurement is that it doesn’t […]
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world cannot: genuine human contact. How can exhibition organisers best use their physical location to optimize matchmaking and knowledge transfer? How do you […]
Events provide valuable face-to-face marketing and networking, but we all know the connections made at tradeshows don’t always turn into long-term opportunities. New contacts aren’t always contacted in a timely manner, sales fall through, and we forget about the event until next year. Those are missed opportunities for everyone involved. You need to make your […]
