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By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say […]
By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest CEIR research calls “The Generational Workforce Shift.” As CEIR Research Director Nancy Drapeau pointed out in her July 11 post, The Millennials Are Coming! The […]
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. Efforts are needed before the event, on-site and following the event to maximize results. Before discussing what type of on-site activities will help boost the […]
