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By MPI A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL This article was originally published by Planyourmeetings.com As an executive, sales professional or member of a large team, you know how important it is to do your homework. More specifically, you need a full view of your clients or customers, so you know what […]
By Tom Pick Event professionals use many different words to describe their world: Vital. Stressful. Exciting. Exhausting. Rewarding. But one adjective they never use is “dull.” True to form, there are several big changes on the horizon for the live events industry in 2020. But is there a single “biggest change”? Here’s what 14 top […]
Face-to-face is one of the most trusted sources of relationship building. B2B exhibitions provide buyers and sellers the marketing medium to conduct business. In this case study, D. Bradley Kent, Senior Vice President & Chief Sales Officer of VisitDallas shares his takeaways from the Head of Marketing Insights series, which quantifies the power of B2B […]
By Jessie States A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Accessing and sharing information among various event, venue, agencies and organizations is challenging, but necessary for developing effective situational and operational awareness, and your information must be “consumable” and “actionable” to be useful. Here are some helpful steps to establishing communication […]
By Nikolay Novoselov A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published on our affiliate site PlanYourMeetings.com.] Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become […]
By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows. We’ve published our own version of that idea here, and we […]
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A large wall of user-generated posts from around the conference center. The popular wisdom is that this is what attendees want. Peter Wyatt, CTO at CadmiumCD, […]
By Tracy Stuckrath A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL You’ve just arrived at the hotel for your company’s sales meeting. It’s your first time attending since your accident, so you’re excited to be here. You see people you know and make plans to join them at the opening reception. […]
By Danalynne Wheeler Menegus A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL [This article was originally published by Corporateeventnews.com.] When disaster strikes, people need to know what is happening and how they should proceed. In late February, I attended a workshop at the MPINCC Annual Conference & Exhibition entitled “Crisis Communications: The Most Important […]
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals. Amid the profusion of digital marketing channels, there’s still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the […]
