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John Nawn is the founder/CEO of The Perfect Meeting, which designs formal and informal learning and content strategies that help organizations grow revenues and increase market share. John has served as chief learning officer for several multinational corporations and associations across different industries. Email: info@theperfectmeeting.com. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS […]
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. With a proven track record of energizing brands and having worked with a variety of Fortune 500 companies, Ryan is a respected expert in achieving consistent […]
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the Orlando public school system, teaching swimming to children and adults–and making pottery. A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL “The conference costs what?” That […]
Barbara Rozgonyi publishes www.wiredPRworks.com, an award-winning blog about how to attract attention, build business and captivate communities. Barbara co-founded Social Media Club Chicago, leads CoryWest Media, and is an international speaker who loves motivating people and companies to transform marketing via her signature 4D storytelling and WIRED PR strategy systems. Get in touch via hello@BarbaraRozgonyi.com […]
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer […]
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Facebook, Motorola, Dell, Kraft, Bloomberg, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business […]
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology. You can read more from […]
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her at michelle@brunogroup.com or @michellebruno on Twitter. For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with complexity and fragmentation. Nevertheless, meeting […]
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. […]
