where events are going

Category: Event trends

The Evolution of Event Attendees

December 13, 2020

Attendees are, arguably, the most important part of the event ecosystem. Without attendees, we wouldn’t have exhibitors. Or revenue. Or jobs. Therefore, it’s imperative that we keep our fingers on the pulse of changing attendee sentiment so we know how to re-attract them to our events (and keep them coming back) as soon as it’s deemed safe to do so.

Creating the New Normal for Events

November 29, 2020

Returning to in-person events will likely look different than it has in the past, but fortunately, YOU have the ability to lead the path and establish what the new normal can look like.

The 3 Most Important Topics to Discuss with Virtual Exhibitors

November 8, 2020

Robyn Davis of Exhibitors WINH LLC shares the topics show organizers need to discuss with exhibitors to prepare them for their virtual event.

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

November 1, 2020

CEIR VP of Research, Nancy Drapeau, PRC and CEIR Economist Dr. Allen Shaw share exciting news that benefit show organizers! The Event Analyzer is getting revamped and will be released soon. Read what you can expect from this tool.

CEIR Predict Takeaways: The Future of Conferences

October 4, 2020

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Predict conference.

The U.S. Trade Show Industry ‘Positively’ Will Return Again

August 2, 2020

Rachel Wimberly has been reporting on the B2B exhibitions industry for over 15 years. She is positive the U.S. events industry will recover from COVID-19's effects.

Marketing in a Pandemic-Focused World

June 28, 2020

By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think about what I will reminisce about with my daughter 10 years from now when she’s off to college (hopefully) about this current situation. […]

A New Spin on Audience Engagement

June 14, 2020

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

The Ninja Future of the Second Stage COVID-19 World

May 26, 2020

By Gary Shapiro The coronavirus outbreak created – and continues to cause – economic disruption and cancellation of many events. As events slowly return, they will be different. Organizers and participants willing to innovate can emerge from this downturn stronger than before. “Innovate or die!” That’s the simple but powerful mantra I use to present […]

Uncertain Future for Authority Built on Convention Business

May 17, 2020

CEIR CEO, Cathy Breden, CMP, CAE, CEM shares insights on the future of the exhibitions industry in Boston amidst COVID-19.

Series Topics

P: +1 (972) 687-9242

F: +1 (972) 692-6020

12700 Park Central Drive - Suite 308

Dallas, TX 75251 USA