where events are going

Category: Exhibitor

Exhibitors Double Down on In-Person Engagement

November 4, 2024

CEIR’s latest report shows that in a world where digital transformation continues to reshape business interactions, B2B exhibitors are making one thing clear: face-to-face marketing isn't just surviving – it's thriving.

How Exhibitors Evaluate Outcomes

October 7, 2024

CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement. It documents the power of face-to-face marketing as attendee engagement tactics are rated effective in influencing positive outcomes for overall exhibitor goals.

How to Maximize Exhibit and Sponsorship Sales Outcomes in the New Normal

February 19, 2024

CEIR Vice President of Research Nancy Drapeau expands on key information shared by industry experts and gained through CEIR’s Exhibit and Sponsorship Sales research that show organizers can use to rev up their events.

Virtual Event Platforms Insights

May 16, 2021

An insightful interview with CEIR CEO Cathy Breden, CMP, CAE, CEM and Evolio Marketing President Joe Federbush as they discuss the research presented at HCEA Annual Meeting.

Observation of Getting Back to Business for Exhibitors

April 11, 2021

Richard P. Curran shares his observation of what exhibitors should consider when returning to face-to-face events.

The 3 Most Important Topics to Discuss with Virtual Exhibitors

November 8, 2020

Robyn Davis of Exhibitors WINH LLC shares the topics show organizers need to discuss with exhibitors to prepare them for their virtual event.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

July 12, 2020

In this two-parter, Robyn Davis of Exhibitors WINH LLC continues sharing her top takeaways from CEIR's Head of Marketing Insight series.

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

July 5, 2020

Robyn Davis of Exhibitors WINH LLC shares her top takeaways from CEIR's Head of Marketing Insight series.

Who Should (and Shouldn’t) Be Staffing Your Booth

November 10, 2019

By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times when you’re told who will be working the booth and you don’t […]

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

August 25, 2019

By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog posts offer their advice on the key things you need to succeed at trade shows. We’ve published our own version of that idea here, and we […]

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