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By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a real-time, online chat with a company contact is easy too. Despite all this, why is it that professionals that attend B2B exhibitions or trade shows […]
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these things help make your job easier. There is nothing wrong with simplifying things in order to be more efficient…so long as it’s equally effective. When […]
By Tom Pick Here are even more of the best conferences and expositions worldwide focused on education, networking, technology, awards, and career development for event professionals. Catch up, and read Part One here! Events in the UK and Ireland February Event Buyers Live @EventBuyersLive Heythrop Park Event Buyers Live is a two-day event that […]
Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry? Continue reading for a primer on these technologies and what to expect in the years to come. TEst. Bandwidth is of the utmost importance for […]
[wpvideo ikCH6V1T] Despite international tension with the United States and concerns over the rise of digital offerings that could potentially replace face-to-face interaction between buyers and sellers, the exhibitions industry continues to grow and prove that face-to-face communication is essential to building trust in the marketplace. The Center for Exhibition Industry Research (CEIR) provides countless insight […]
By Dax Callner Any marketer reading this probably observed with interest the 2018 Nike phenomenon, in which their use of Colin Kaepernick in a marketing video went hugely viral and led to a barrage of impassioned responses across the U.S. (as well as the expected news coverage). The Nike piece was more than a stunt […]
By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram has quietly grown into a powerful social marketing tool. In June 2018, it reached 1 billion monthly active users, an increase of 200 million people […]
By Michael Doane, Marketing Manager, CadmiumCD Since 2014, Urgent Care Association of America (UCAOA) manages over 1,200 exhibiting companies for their annual UCAOA Urgent Care Convention & Expo. We interviewed Jackie Stasch, Senior Manager of Corporate Relations at UCAOA and an expo sales expert, to learn how she sells booth space and sponsorship opportunities. Jackie Stasch’s […]
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the functionality and flexibility of their ‘brick and mortar’ investment to better suit the needs of their clients. Architects and designers often assist in realizing targeted renovations that enhance existing business […]
