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By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete – and win, “ also a McKinsey and Company article. You can tell I like what they write…. This article addressed how […]
By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In this age of having access to information, I subscribe to many news feeds to try and keep updated on trends in the larger business environment […]
Events provide valuable face-to-face marketing and networking, but we all know the connections made at tradeshows don’t always turn into long-term opportunities. New contacts aren’t always contacted in a timely manner, sales fall through, and we forget about the event until next year. Those are missed opportunities for everyone involved. You need to make your […]
by Rossi Ralenkotter Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation that need to be solved, and these details are, of course, critical. But there is another part of the equation that show producers cannot forget–the big picture of […]
