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By Nancy Drapeau, PRC, CEIR Research Director A recent AdAge article reported Walmart is the favorite retailer among Millennials, based on Infoscout data on purchase activity. This article quotes Walmart’s CMO Stephen Quinn admitting, “That kind of shocks a lot of people, including inside the company.” The value-driven shopping nature of Millennials is not a […]
Take a moment to hear CEIR CEO and President Brian Casey, CEM share his insights about the outlook and trends for the exhibition industry at last December’s EDPA annual meeting, ACCESS. [vimeo 123582424 w=500 h=281] EDPA – Brian Casey, CEM President & CEO, CEIR – Interview at ACCESS2014 Brian’s comments shared at that time about […]
Jeff ‘John’ Tanner, Jr., Ph.D. and author of Analytics and Dynamic Customer Strategy Dean, Strome College of Business, Old Dominion University Dr. Tanner, a noted expert in the field, offers advice based on his extensive research on trends in the use of data analytics in business-to-business and business-to-consumer marketing. His clients include major companies including […]
By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your […]
By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the top five reasons for this position: Reason #1: Young professional attendees have a strong connection to the exhibition channel, 98% identify one or more high […]
Stephanie Hedlund, Director, Customer Insights & Analytics Diversified Communications As Expo! Expo! 2014 fast approaches, I’ve been reflecting on my first visit to the event 7 years ago atThe Mandalay Bay in Las Vegas. Concurrent with Expo! Expo!, also at the Mandalay Bay, was the National Conference on Database Marketing. I attended both events and, […]
By Nancy Drapeau, PRC, Research Director I know the title of this blog is a little tongue and cheek though I think the analogy holds, no pun intended. I used this analogy at a recent session at EXHIBITORFastTrak in Atlanta, it resonated with attendees and so I want to share it with you in this […]
By Nancy Drapeau, PRC, Director of Research I am looking forward to sharing trends with brand marketers who are attending EXHIBITOR FastTrak next week in Atlanta. This session offers an intense 1.5 hour discussion of current trends in the use of digital tactics in exhibit marketing programs. Along with sharing research insights, this session includes […]
By Nancy Drapeau, PRC, CEIR Research Director For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. Business-to-business exhibitions enjoy the reputation of delivering high value in this area. According to CEIR research, 99 percent of surveyed exhibitors say […]
By Cathy Breden, CAE, CMP, Managing Director, Center for Exhibition Industry Research Jeff Werling, one of CEIR’s economists and the executive director of Inforum/University of Maryland, recently sent me a report his team on behalf of the National Association of Manufacturers (NAM) concerning infrastructure investment. Jeff and his team compiled a unique and revealing data […]
