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By Mary TuckerCEIR Blog Manager Bookmark this post! CEIR’s extensive library offers a plethora of information about exhibition marketing and the value of face-to-face interaction. So much so in fact, that you may ask yourself where to start when looking for CEIR research. What is a POE 14.01 or an AC39.14? Believe it or not, […]
By Mary TuckerCEIR Blog Manager On 11 September 2014 at the Intercontinental Hotel Chicago, the exhibition industry’s top strategists and influencers will convene for CEIR Predict, a one-day, highly intensive, highly interactive program that takes a hard look at what the industry can expect through 2016. In addition to a new, journalistic approach (see 2014 […]
By Nancy Drapeau, PRC, Research Director Today, there are movements advocating the elimination of paper entirely from the business-to-business exhibition floor and those advocating the virtues of all things digital. Though when it comes to attendee preferences, what do they want? Well, research suggests that one size does NOT fit all. Providing paper only, post-email […]
By Mary Tucker CEIR Blog Manager Now, before any feelings get hurt, I’d like to note I am using the term “invasion” with a very tongue-in-cheek intent for what latest CEIR research calls “The Generational Workforce Shift.” As CEIR Research Director Nancy Drapeau pointed out in her July 11 post, The Millennials Are Coming! The […]
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully reduce attrition of attendees and exhibitors. I’ve always admired Richard Adler and his BizBash events for their creativity and showing fresh and new ideas each […]
By Mary TuckerCEIR Blog Manager As CEIR gears up for its fourth annual exhibition industry outlook conference: Predict on 11 September at the Intercontinental Hotel Chicago, Marina Gorbis has been confirmed as the keynote speaker for the program. Gorbis brings an interesting perspective to the information share at Predict because of her background in research […]
By Nancy Drapeau, PRC, Research Director Being a native of New England, I couldn’t help using Paul Revere’s famous reference in calling attention to the major-workforce generational shift that is about to happen in America. Well, the Millennials are already here, though their presence will continue to grow as Boomers exit for retirement. If one […]
By Reagan Cook Momentum requires a direction and some speed, and our industry has lacked both in the past five years. Fortunately, the 2014 CEIR Index report indicates that momentum is building in the exhibition industry. The report shows there’s more strength in the business sectors, and in years ahead it will look much stronger […]
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our […]
By Dr. Jeff Tanner, Professor of Marketing Baylor University Maybe, in general, we all want what the boss wants – nice corner office, a sporty German convertible, a weekend cottage in the Caymans…more time. Everyone is time-starved but executives? Maybe more so. One of the great values of exhibitions is that this form of face-to-face […]
