Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor Series
This report series provides benchmarks and insights to help brand marketers and organizers understand which attendee and exhibitor engagement approaches are working best today in a post-pandemic world and which are most effective in supporting specific exhibitor goals. This year, the geographic scope of the study is North America, including exhibitor and organizers active in the U.S., Canadian and Mexican markets.
This series is available as a complimentary download for CEIR subscribers and IAEE members.
Part One: Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies
Part One focuses on in-booth activities. It outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. The report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Two: Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success
Part Two delves into the organizer services and digital tactics employed by exhibitors, as well as the independent actions taken by exhibitors themselves.
Key findings reveal a range of exhibition offerings that aid exhibitors in maximizing attendee engagement. Additionally, it uncovers complementary and effective marketing tactics that exhibitors independently implement to enhance outcomes.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
Part Three: How Exhibitors Evaluate Outcomes
Part Three outlines the top objectives exhibitors aim to achieve at exhibitions, highlighting specific performance metrics where attendee engagement tactics are rated highly effective in helping influence positive outcomes.
This report is available as a complimentary download for CEIR subscribers and IAEE members and $49 USD for non-subscribers/non-members.
