Today, the Center for Exhibition Industry Research (CEIR) released the final reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Part Seven: Exhibition Learning Activities Outside Exhibit Booths benchmarks the education learning activities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored […]
Growth of US B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a minor slowdown in the second quarter of 2024. Tempered performance for completed events – especially in exhibition attendance – set back the Q2 2024 Index value to […]
Today, the Center for Exhibition Industry Research (CEIR) released the fifth and sixth reports in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Part Five: Exhibition Floor Networking Opportunities Outside Exhibit Booths benchmarks the networking opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors […]
The Center for Exhibition Industry Research (CEIR) is proud to announce several key developments to support the evolving needs of the exhibitions industry. These include the expansion of its research team, the launch of new consulting services, a new management agreement with the International Association of Exhibitions and Events® (IAEE), and updated privacy policies. Natali […]
Future Exhibitor Improvement Plans Signal Bright Future for B2B Exhibiting Today, the Center for Exhibition Industry Research (CEIR) released the fourth report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Exhibitor Future Outlook – Areas to Improve and Interest in New Models offers valuable insights into the future of business-to-business (B2B) […]
CEIR has released the third report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. How Exhibitors Evaluate Outcomes delivers essential insights for B2B exhibitors and organizers. Discover how exhibitors assess the success of their engagement tactics with attendees — spoiler alert, most have a strategy in place. The heart of any […]
Growth of U.S. B2B Exhibition Industry Continues The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry experienced a minor slowdown following a strong first quarter in 2024. Modest performance of the metrics for completed events – especially in exhibition attendance – set back the Q2 2024 Index value […]
CEIR has released the second report in its Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series. Balancing Digital Tactics, Show Services, and DIY Marketing for Exhibitor Success offers invaluable insights for organizers and exhibitors on which tactics and services generate high attendee use and engagement. These insights serve as a powerful planning resource, ensuring […]
Annual Conference to Bolster B2B Exhibition Industry Resilience The Center for Exhibition Research (CEIR) announces the program for Predict, CEIR’s Annual Exhibition Industry Outlook Conference to be held 12-13 September 2024 at the MGM National Harbor in Oxon Hill, Md. Predict focuses on strengthening the business-to-business (B2B) exhibitions industry against changing market conditions. By combining […]
With trade shows making a comeback, the big question is: which tactics work best for engaging with attendees today? CEIR’s latest report series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, dives into what organizers and exhibitors can do to maximize engagement on the exhibition floor by identifying approaches that resonate with attendees, backed by […]
