Future Exhibitor Improvement Plans Signal Bright Future for B2B Exhibiting
Today, the Center for Exhibition Industry Research (CEIR) released the fourth report in its series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor. Exhibitor Future Outlook – Areas to Improve and Interest in New Models offers valuable insights into the future of business-to-business (B2B) exhibiting.
“The findings in this report highlight a highly engaged and committed exhibitor base, promising a bright future for face-to-face marketing at trade shows,” said CEIR Vice President of Research Nancy Drapeau, IPC.
An overwhelming three-quarters of exhibitors have identified multiple areas for improvement. Their efforts span new attendee engagement tactics, marketing strategies to maximize outcomes, and digital methods to capture better sales lead information and ensure maximum engagement with their target audiences.
In addition to detailing how exhibitors plan to enhance their attendee engagement approaches, this report also covers:
- Areas exhibitors are advocating for enhancement to organizers;
- Exhibitor interest in new models and layouts;
- Sources exhibitors rely on for new ideas for their exhibit programs.
Reports in the Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor series are available at no charge to CEIR subscribers and IAEE members, and cost $49 USD for non-members.
Click here to download or purchase Exhibitor Future Outlook – Areas to Improve and Interest in New Models and learn more about other reports in the series.
About CEIR
The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
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Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager | CEIR
+1 (972) 687-9226
mtucker@ceir.org
