With trade shows making a comeback, the big question is: which tactics work best for engaging with attendees today? CEIR’s latest report series, Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor, dives into what organizers and exhibitors can do to maximize engagement on the exhibition floor by identifying approaches that resonate with attendees, backed by their high usage.
Part one, Exhibitor In-Booth Tactics: People, Product, Learning and Other Strategies, focuses on in-booth activities and outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. This report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations and takes a close look at exhibitor in-booth strategies, including exhibitor commentary on key trends.
This series is available at no charge to CEIR subscribers and IAEE members. $49 USD for non-members.
Download or purchase Exhibitor In-Booth Tactics: People, Product, Learning and Other Strategies here!
