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Newest CEIR Head of Marketing Insights Series Report Now Available DALLAS, 29 July 2019 – The Center for Exhibition Industry Research (CEIR) announced today the release of How B2B Exhibitions are Judged, Where It is Essential to Deliver Results, the fourth report in its newest series providing insights from marketing leadership at organizations in North […]
Unraveling the Myths About Material Handling DALLAS, 23 July 2019 – Today the Center for Exhibition Industry Research (CEIR) announces a new Industry Insight Series Report, Unraveling the Myths About Material Handling, written by Aaron Bludworth, President and CEO of Fern, with contributions by Neil McMullin, Senior Vice President of Shared Services at Fern and […]
Newest CEIR Head of Marketing Insights Series Report Now Available The Center for Exhibition Industry Research (CEIR) announced today the release of Overcoming Non-Exhibitor Objections, the third report in its newest series providing insights from marketing leadership at organizations in North America. Exhibit sales teams regularly run into barriers when making the case for exhibiting […]
June 17, 2019 The Center for Exhibition Industry Research (CEIR) announced today the release of the second report in its newest series providing insights from marketing leadership at organizations in North America. Aligning Exhibit Sales for Success takes a close look at the decision-making process when deciding whether to exhibit at a B2B exhibition. Results […]
June 10, 2019 The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the first quarter of 2019. The CEIR Total Index, a measure of exhibition industry performance, posted a decent year-over-year gain of 1.8% (see Figure 1) even though it under-performed the inflation-adjusted GDP (see Figure […]
June 03, 2019 Today the Center for Exhibition Industry Research (CEIR) announces that the business-to-business (B2B) exhibition industry’s direct, indirect and induced contribution to U.S. GDP in 2018 was about $97 billion. The yearly analysis, conducted by Dr. Allen Shaw, Founder, President, and Chief Economist with Global Economic Consulting Associates, Inc., uses a robust formula […]
May 13, 2019 First Report Looks at B2B Exhibitions as Marketing Medium The Center for Exhibition Industry Research (CEIR) announced today the release of the first report in its newest series providing insights from marketing leadership at organizations in North America. Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the […]
May 06, 2019 Today, the Center for Exhibition Industry Research (CEIR) announces a new report from the Industry Insights Series, How Exhibitors Can Improve Lead Quality and Sales Conversion. This report was written by Jefferson Davis, President of Competitive Edge, a seasoned consultant in the business-to-business (B2B) exhibition industry with 30 years of experience. This […]
April 24, 2019 Today, the Center for Exhibition Industry Research (CEIR) released the 2019 CEIR Index Report. The CEIR Index analyzes the 2018 exhibition industry and provides an economic and exhibition industry outlook for the next three years. The U.S. economy accelerated in 2018, rising from 2.2% growth in 2017 to 2.9% in 2018, representing […]
March 04, 2019 Exhibition Industry Continues to Grow The Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the fourth quarter of 2018. The growth of the industry, as measured by the CEIR Total Index, accelerated from a year-over-year gain of 0.9% in the third quarter to […]
