exhibitor marketing

Maximizing Sponsorships

June 9, 2019

Sponsorships aren't just for the big exhibiting companies. Increase your brand awareness and booth traffic by maximizing sponsorships.

Exhibit House Survey on Trade Show Marketing & Technology: Perspectives, Roles & Preferences

March 24, 2019

Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology. You can read more from […]

How to Unburden Exhibitors

August 19, 2018

Learn how you can unburden the load for exhibitors with these 4 golden rules from Remco Pot of RAI Amsterdam

6 Reasons You’re Not Successful at Trade Shows

August 5, 2018

The irony is that almost every single exhibitor could easily improve their results by ditching one or more of the following bad habits and strategies.

Success Strategies for Small Exhibits

July 22, 2018

Don’t let a small booth space limit your potential to produce big results at your next show. Take time to implement even a few of these strategies and you might be amazed at how exponential your success can be!

If You Are at EXHIBITORLIVE Next Week, Join Me If You Can!

February 26, 2015

By Nancy Drapeau, PRC, CEIR Research Director I look forward to attending and participating in EXHIBITORLIVE! next week. It is always a privilege to conduct sessions with the high caliber brand marketers who travel to this event. Next week’s lectures will focus on two important topic areas: Do You Have a Digital Playbook for Your […]