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This post is written by Cathy Breden, CAE, CMP, Executive Director, Center for Exhibition Industry Research I had the pleasure of attending and presenting at the Healthcare Convention & Exhibitors (HCEA) annual meeting in Austin this week. In addition to presenting a short session on the show floor, “Align Your Exhibit Face-to-Face Interactions with What […]
This post written by Cathy Breden, CAE, CMP, Executive Director, CEIR The Center for Exhibition Industry Research (CEIR) conducted two major studies on the implications of generational shifts in demographics to the exhibition industry. The core values of the GenX and GenY demographics have been well documented. Research being conducted by organizations on the GenZ […]
