今天，展览业研究中心（欧盟环境影响评估中心) released the fifth and sixth reports in its series, 最大限度地提高参展商和观众在展览会现场的参与度.
第五部分：展位外的展厅交流机会 benchmarks the networking opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years.
Part 6: Exhibition Floor Product Opportunities Outside Exhibit Booths benchmarks the product engagement opportunities provided by organizers in common areas on exhibition floors and examines the rate at which exhibitors have sponsored these offerings over the past two years.
Both reports identify which product opportunities and networking opportunities have seen high attendee engagement.
“Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor offers organizers and exhibitors a comprehensive overview of effective engagement tactics. The benchmarks highlight strategies for increasing in-booth attendee use, enhancing engagement through services, and making the most of common areas,” said CEIR Vice President of Research, Nancy Drapeau, IPC. “Parts Five and Six, published today, focus on Networking and Product Engagement offerings made available in common areas, providing valuable insights for organizers to boost attendee satisfaction and sponsorship sales. For exhibitors, it offers guidance on investing in out-of-booth offerings to achieve exhibition goals,” added Drapeau.
CEIR 订阅者和 IAEE 会员可以免费获取《最大限度地提高展览会现场与会者和参展商参与度》系列报告，非会员需支付 $49 美元。
点击 这里 to download or purchase Parts Five and Six and learn more about other reports in the series.
关于 CEIR The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.
###
Mary Tucker
Sr. Communications & Content Manager | CEIR
+1 (972) 687-9226
mtucker@iaee.com
