Lee Papa is an internationally recognized and award-winning mindfulness and meditation speaker and trainer based in Las Vegas. She owned and operated a 6,000-square-foot wellness center supporting thousands prior to wellness being on the corporate radar. Lee brought mindfulness training to the meeting industry with her keynote, “How to Live & Lead Mindfully,” and her signature MINDFULNESS […]
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. While resources for planning accessible events exist, they often overlook one important area: technology. There are well-documented but lesser-known standards for creating technology […]
Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and sellers together to conduct business and build relationships. As a young professional and a new user of CEIR research, Kim Palastro, Marketing Coordinator of Pittcon […]
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer […]
Dax Callner has over 20 years of experience developing marketing programs for some of the world’s leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Facebook, Motorola, Dell, Kraft, Bloomberg, General Mills and many others. His work has included the development of multi-channel marketing campaigns, digital strategies, street-marketing initiatives, business […]
Michael Doane is marketing manager at CadmiumCD, makers of the myCadmium software platform, an award-winning suite of conference and trade show management products. Visit the CadmiumCD blog for more articles like this. Melissa Goodman, American Urological Association (AUA) Programs Manager, and her team member, Erin Nichols, wanted a better way to track learner retention at their […]
If you would like to participate in the CEIR Case Study or have insights on how CEIR has helped your organization, please reach out to Jannat Choudhury at jchoudhury@iaee.com. Growing a show’s attendance isn’t just on the show organizer. It’s a team effort that involves internal and external organizations. In this case study, D. Bradley Kent, […]
Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology. You can read more from […]
Ann Thornley-Brown is the President of Executive Oasis International (www.executiveoasis.com), a professional team building facilitator, keynote speaker and meeting facilitator. She has served corporate clients from 18 countries including Holt Renfrew, Mars Canada, ExxonMobil Canada, Bell Mobility, Royal Bank of Canada, Scalar Decisions, Mister Safety Shoes, EPICPCS, Xerox, OCBC Bank (Malaysia), Telus Mobility, CIBC, Rogers […]
Michelle Bruno is a writer, blogger and technology journalist. She publishes Event Tech Brief, a newsletter and website on event technology. You can reach her at michelle@brunogroup.com or @michellebruno on Twitter. For all of its myriad benefits, digital marketing for attendee acquisition can also be extremely challenging. Measurability and choice go hand in hand with complexity and fragmentation. Nevertheless, meeting […]
