By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram has quietly grown into a powerful social marketing tool. In June 2018, it reached 1 billion monthly active users, an increase of 200 million people […]
By Michael Doane, Marketing Manager, CadmiumCD Since 2014, Urgent Care Association of America (UCAOA) manages over 1,200 exhibiting companies for their annual UCAOA Urgent Care Convention & Expo. We interviewed Jackie Stasch, Senior Manager of Corporate Relations at UCAOA and an expo sales expert, to learn how she sells booth space and sponsorship opportunities. Jackie Stasch’s […]
By Emery Leonard, Associate Principal, tvsdesign When making a financial investment in the architecture and interiors of a convention facility, centers look to maximize the functionality and flexibility of their ‘brick and mortar’ investment to better suit the needs of their clients. Architects and designers often assist in realizing targeted renovations that enhance existing business […]
By Susan Ratliff, Business Development Manager, Exhibit Experts, Speaker Wouldn’t you love to live in a perfect trade show world where your booth space is magically transformed into the exhibit of your dreams at every show without a graphic hitch, electrical snafu or extra charge in sight? Unfortunately, many of us experience only nightmares when […]
By Mary E. Boone, Owner, Boone Associates It’s been gratifying to see the evolution of the concept of Event Design over the past decade. Where once “design” was restricted to the province of aesthetics, now event planners all over the world understand that events must, yes, delight the senses, but they must also motivate, engage […]
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth and becomes more of a handicap than an asset. They wanted to know how […]
By: Dima Ghawi A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Millennials are different from generations before them: they have different values; they have different work styles; and they have different needs. The traditional work environment is challenging for Millennials to adjust to and they tend to not perform their best in strict […]
By Maurits van der Sluis, COO, RAI Amsterdam A SPECIAL SECTION BROUGHT TO YOU BY RAI AMSTERDAM Surface area is simply a way of creating value. So why do we still charge for square feet used on our invoices and not for ROI? What can you as an organizer do right now to boost the […]
By: Michael Doane, Marketing Manager, CadmiumCD The American Library Association (ALA) is the oldest and largest library association in the world. Roughly 20,000 librarians gather every year for the ALA Annual Conference. An additional 10,000 librarians gather for ALA’s Midwinter Meeting. Collectively, ALA Content Coordinator, Alicia “Alee” Navarro, and her team are responsible for scheduling and […]
By Danica Tormohlen, Editor-at-large, Trade Show Executive A SPECIAL SECTION BROUGHT TO YOU BY TRADE SHOW EXECUTIVE CEIR Predict offered six sessions on topics ranging from “Monetizing AI for Events” to “Transforming Brand Experience with Data and Design.” The program also featured research and analysis of economic trends by an economist who is a […]
