By Reagan Cook Momentum requires a direction and some speed, and our industry has lacked both in the past five years. Fortunately, the 2014 CEIR Index report indicates that momentum is building in the exhibition industry. The report shows there’s more strength in the business sectors, and in years ahead it will look much stronger […]
By Warwick Davies Recently my sales team and I were tasked to help raise the revenue figure for an event. The World BPO/ITO Forum, which is in its seventh year of operation, was looking for new ideas to expand their sponsor base and increase the number of targeted leads for the sponsors. When considering our […]
By Dr. Jeff Tanner, Professor of Marketing Baylor University Maybe, in general, we all want what the boss wants – nice corner office, a sporty German convertible, a weekend cottage in the Caymans…more time. Everyone is time-starved but executives? Maybe more so. One of the great values of exhibitions is that this form of face-to-face […]
By Mary TuckerCEIR Blog Manager On 11 September, CEIR will hold its fourth annual exhibition industry outlook conference: Predict at the Intercontinental Hotel Chicago. Predict has established itself as a key event for C-level executives who want to have a very reliable idea of what the next three years hold in terms of the economy, […]
By Susan Brower, CEM Vice President, Marketing & Communications This week, more than 100 attendees participated in the industry’s first Exhibitions Day in Washington, D.C. and its collaborating organizations – CEIR, IAEE, EDPA, ESCA, IAVM, SISO and U.S. Travel Association – concluded its initial success and lasting impact. As with any legislative fly-in, there were […]
By Cathy Breden, CAE, CMP CEIR Managing Director The American Society of Association Executives Foundation, in conjunction with Cornell University School of Hotel Administration, The Center for Hospitality Research recently released a research paper, Current and Emerging Trends of Tradeshows, An Assessment of Stakeholders’ Preferences. The paper examines the core reasons for both attendees and […]
By Nancy Drapeau, PRC, CEIR Research Director When exhibiting, is it enough to buy space, put together a booth and show up? Well, chances are, that will not be enough. Efforts are needed before the event, on-site and following the event to maximize results. Before discussing what type of on-site activities will help boost the […]
By Cathy Breden, CAE, CMPCEIR Managing Director Each year I’m impressed by two organizers who have very successfully fine-tuned a hosted buyer program – IMEX Group, which organizes worldwide exhibitions for the incentive travel, meetings and events industry in Europe and the USA, and Reed Travel Exhibitions, which organizes exhibitions for the same market in […]
By Warwick H. Davies As most event organizers know, the top three problems in the business are (in order): attracting attendees, attracting the right attendees and making a profit. It behooves the event organizer, therefore, to understand why attendees do and don’t attend their events. CEIR has just published a report covering the outcome of […]
By Bill Sell Director of Event Development, Massachusetts Convention Center Authority Serendipity. It’s one of the greatest benefits of face-to-face marketing and exhibitions. According to Dictionary.com, Serendipity is ‘an aptitude for making desirable discoveries by accident,’ and business-to-business exhibitions do this very well. Think about a printed magazine. Want to read the article or see […]
