By Nancy Drapeau, PRC, Research Director This is an invitation to exhibition industry professionals in the Greater DC Area to come and join what promises to be an informative, interactive and, yes, fun session on the hot topic of making sure exhibitions are delivering the content and using the marketing approaches that are most likely […]
By Doug Ducate Those of us that organize exhibitions or are responsible for planning meetings and events can relate and sympathize with the workers at USPS, Federal Express and UPS. Most of us realize the difference between a successful event and a disaster is a very thin line. Hopefully our attendees and exhibitors are unaware […]
by Warwick H. Davies, Principal, The Event Mechanic! This Expo! Expo! will be my fifth time going(which is odd considering I feel like I have been going since I started in the business), and I am looking forward to Houston not only for the warmer weather. One thing I can always count on is experiencing something new […]
by Justin Hersh, Chief Executive Officer, Group Delphi “If you don’t know where you are going, any road will get you there.” This famous quote paraphrased from Lewis Carroll’s Alice in Wonderland is at the heart of knowing what you want out of your trade exhibition experience and ensuring that your exhibit has the correct […]
by Barry Siskind, President, International Training & Management Company When I walk a trade show floor, I am surprised by booth staff that makes eye contact and then ask, “How are you doing?” My answer is inevitably, “Fine,” and I continue to walk. Some exhibitors will justify this behavior by saying, “I’m just trying to be […]
By Nancy Drapeau, PRC Research Director, CEIR In a report released recently by CEIR, Exhibitor Ancillary On-site Marketing Practices, marketing activities exhibitors engage while on-premise at an exhibition are evaluated. It identifies the most popular activities and takes another important step, asking exhibitors to identify how effective each activity is in helping them achieve their […]
by Candy Adams, CTSM, CME, CEM, CMP, CMM The Booth Mom® I’ve seen it happen time and again on the show floor: exhibit staff avoiding interaction with attendees. They do just about anything they can to keep from making eye contact with attendees passing by – by checking their phone, talking with co-workers or even reading […]
By Siroun Majarian Market Research Analyst, Massachusetts Convention Center Authority A recent CEIR report (MC41 – Effective Methods for Visitor Promotion, Part 1: Exhibition Organizers) makes an excellent case for channel organizers to maximize their reach. One channel few organizers use is to work within their venue or convention center to find and market to […]
by Reagan Cook, Sr. Marketing Analyst, Global Experience Specialist (GES) David Saef, Executive Vice President of Strategy & Marketing, Global Experience Specialist (GES) Ever since the dawn of the digital age, the exhibition world has been abuzz about eliminating printed materials. A recent study by CEIR shows a paradox of printed versus digital – and […]
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