by Gary Shapiro Remember life before time shifting–when you had to sit down at your TV to watch Seinfeld at 9 PM on Wednesdays or you’d miss it? Innovations such as the DVR, camcorder and HDTV have radically changed our lives. And each of these technological wonders is among the estimated 700,000 new products that […]
Facilitator Vinnie Polito, mdg and VPI; Robert Bierman, Principal, Tiny World Media; Kevin Daum, Columnist, Inc.com; Brian Kelly, Assistant Managing Editor, U.S. News & World Report; and Daniel Lippman, Associate Editor for States, Reporter, POLITICO Summarized by Nancy Drapeau, PRC, CEIR Research Director Just before CEIR Predict was held, attendees were polled on who they […]
Summarized by CEIR Research Director, Nancy Drapeau, PRC During a record breaking Predict Conference in Washington, D.C. on September 14-15, 2016 the conference kicked off with a macro view of the global economy followed by a micro view of the exhibitions industry and a panel of two prominent association economists. Updates on Performance of the […]
By Nancy Drapeau, PRC, Research Director, CEIR When it comes to business-to-business exhibitions, many organizers place close attention to the exhibitor side of the equation, and for good reason. It is often the primary revenue generator for an event. Though in order to maintain and grow an exhibitor base, maintaining and growing a quality attendee […]
By Nancy Drapeau, PRC, Research Director, CEIR It is fascinating to watch the evolving interplay of digital and physical business activity. If one flashes back 10 years or so, it was the time of digital birth … and destruction. Digital left a trail of ruin and new digital outposts emerged in their place. Business media […]
Originally published by GES By Reagan Cook , Manager, Strategy & MarketWorks, GES Using data in events and exhibitions doesn’t mean doing a rough head count. In an environment where executives are asked to squeeze their marketing budgets for all they’re worth, it’s vital to create engagement with your customers and prospects on their paths […]
By Face to Face News The existence of the contemporary multi-generational workforce is not news. What is of interest is the fact that trade shows are poised at the intersection of the generations, and in order to survive, they need to offer something for everyone. How do marketers meet this challenge? Nancy Drapeau, PRC has […]
By Nancy Drapeau, PRC, Research Director In a previous post, I provided an overview of research completed in 2015, now let me share research plans for this year, which by all accounts is aggressive! CEIR strives to conduct research in a broad range of areas to help industry stakeholders – exhibition organizers, exhibitors, attendees, destinations, […]
By Nancy Drapeau, PRC, Research Director Another year has concluded. Hoping all of you had an enjoyable holiday season. Now it’s time to get back to business! CEIR conducted many studies last year. To help determine which new reports may be of use to you, l have summarized 2015 activities below. Market Performance Focus: Each […]
By Nancy Drapeau, PRC, Research Director, CEIR CEIR Predict was a phenomenal event this year. Presenters challenged attendees to push the boundaries of how they think about their events, what goals they should strive to achieve, and what this means about how the trade show model needs to evolve. Commentary spanned from real world examples […]
